Show up high in Internet Searches
Ranking high with Search Engine Results Page (SERP) increases the amount of traffic to your website.
You need a good Organic SEO strategy built into your website along with quality content.
Keyword Research and usage
Your website will be naturally placed according to the keywords that were used by the visitor to find relevant pages. Your website is shown in the (non-paid) organic list of pages.
Google will only display web pages that are relevant to the keyword being searched for. For this to happen, your keywords must be coded correctly into the microdata and meta of your website content.
Quality Content that people actually want to read
Your content needs to be highly readable and informative and there are certain rules that need to be adhered to. If it is done right, this natural form of SEO will rank you high in all unpaid searches and probably produce much appreciated backlinks.
