Show up high in Internet Searches
There is no doubt that ranking high with Search Engine Results Pages (SERPs) increases the amount of traffic to your website, just because if you show up at the top of the unpaid search results on the first page, it is most likely that a user will click into your website. You need a good Organic SEO strategy built into your website along with quality content so that you have the best chance possible to show up high in searches.
Keyword Research and usage
Your website will be naturally placed according to the keywords that were used by the visitor to find relevant pages. Your website is shown in the (non-paid) organic list of pages.
Google will only display web pages that are relevant to the keyword being searched for. For this to happen, your keywords must be coded correctly into the microdata and meta of your website content, as well as images, urls - there are many important factors that make Organic SEO work well.
How long does it take for Organic SEO to work?
It can take anywhere between 6 months to a year for organic SEO to kick in and be indexed by Google and other search engines. The search bots progressively search your website's content over weeks and months and if they find that your onboard SEO and content fits the criteria for the keywords your user is searching for, it will begin to raise your indexed position. Don't get confused with Google Adwords, this is something you have to pay for constantly and gives you instant results and is not the same as Organic SEO.
Once Organic SEO has been done on my website, can I just leave it to work?
Yes and no. You could just allow the initial organic SEO that was built into your website to stamp it's place in indexing, however, if you take a look at where your website is being positioned on searches for various keywords on a regular basis (at least monthly), then you can direct the indexing results better if you feel that a certain keyword or longtail keyword is receiving more strength. I call this SEO Tweaking and get the best results this way.
Does Organic SEO improve over time?
Generally yes. Websites that have been up for years will consistently maintain their position on SERPs without Organic SEO tweaking or content changes. For various reasons, this is not a good idea though: for the users sake it is good practice to ensure that your content is current.
In the process of my website build, when is my Organic SEO implemented?
A large portion of your Organic SEO is implemented during the build of your website, however, at least half of the implementation happens after the website has been made live.
Much of the Organic SEO implementation is is only possible to do on a live website. I ask search engines not to index or follow the website while it is still in the test stage and so external tools that measure Organic SEO will not work until this noindex has been lifted.
For a maximum of one month after your website has been built or rebuilt and made live, I work on the Organic SEO, and this is already worked into your original quoted price, and not part of any monthly maintenance plan.
I paid for an SEO test and my website did poorly.
From extensive experience, not only with online SEO tests but with popular SEO plugins, using paid for online testing, is a waste of time. If your website shows up in the first page of Google searches for it's long tail keywords, then your job is done. Many organic SEO tests take valuable money from desperate customers and output data that is not usable or relevant.
I need to show up on the first page as the first listing in searches.
This really depends on many factors. Firstly, how much competition do you have for your current long tail keywords? Secondly, you cannot trust that your user has their location switched on for their device, and location narrows down the competition in searches, have you specified specific location names as part of your keyword research? Thirdly, have you given your website time to be indexed by the search bots, and have you done all you can to work with them by analysing where your website is currently being shown on SERPs and tweaking accordingly?
Will rebuilding my website affect the Organic SEO?
Yes, it absolutely will, however, if it is done right and we work with search engines to minimize the impact of the change, the Organic SEO should actually improve after the website is rebuilt.